Design that doesn't lead to action is a waste of everybody's time.

And we don’t like wasting time. 

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PRETTY ON PURPOSE

We are passionately dedicated to creating online solutions that move products, people and business forward.

We love to plan, design and execute digital solutions and projects with purpose and vision. Whether it's B2B or B2C or any other application, we start by asking what it should do to be successful. Then we plan how to make it do so and then we make it look and feel great.

INSIGHTS, RESEARCH & UX

The goal is to create alignment between all Stakeholders and clarify the central problem to be solved.

We need a clear view of our audience’s thoughts, feelings and behaviors. This understanding of what our consumers say and how they act will shape all the insights that will fuel our creative work.

SELECTED SERVICES

Workshops, User interviews, Site data-analytics, sketches and prototyping

VISUAL DESIGN

We love to design, and we are extremely focused when it comes to shapes and sizes, type, trends, pixels and points. We create solutions that stands the test of time, moving users and clients in the right direction.  

But ultimately when we talk about our creative work, we consider the experience as a whole. Because design isn't just about aesthetics. It’s about finding the best way to tell a compelling story—visually, thematically, and interactively—in a way that best suits each audience and medium.

SELECTED SERVICES

Digital branding strategy, User Experience Design, Interface Design, Mobile (App) Design.

PET DESIGN

Designing for usability alone is no longer enough to gain consumer loyalty.

Persuasion, emotion and trust (PET-Design) are critical factors for creating successful online interactions. While traditional user-centered design focuses on designing for usability, it is now essential to leverage the science of PET to influence users.

At Loft37 we are certified from Human Factors International, in working with PET-Design tools.

SELECTED SERVICES

e-Commerce optimization, PET examination

Loft37 is a Digital Design and Brand Strategy Agency,

Established 2007 in Copenhagen.

CONTACT

OUR OFFICE

Rentemestervej 56C
2400 København NV

LINKS

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