To create Denmark’s number one property portal the site needed to contain the largest amount of information, search options and advertising tools – all combined in a manageable and intuitive solution for sellers and buyers.
Creating simplicity in the existing complex structure was first priority. All unnecessary graphic elements was removed. We added simple creative effects to logically guide the user to their goals. Having established this functional goal, we expanded the user experience and design, resulting in EDC holding their market position as the most selling real estate agents in Denmark.