Fitness World is a Danish fitness chain with more than 150 centres all over Denmark. Fitness World has experienced a significant growth in memberships that has required a new optimized website with focus on improved usability, fulfilling their users needs and overall experience.
This we have done through building a strong and cohesive brand and through on going tests we have ensured to optimized essential flows such as signing up for a membership, finding the right center and classes including the facilities you need in order to make is easy, fast and intuitive.
A new logo wasn't needed. But a brush up and modernization was.